Ara Institute of Canterbury

Ara Institute of Canterbury

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Course Details
Study level Graduate Diploma
Course
Course Custom Name Graduate Diploma in Sales and Marketing
Course decription

Gain theory and practical experience in the art of generating sales in today's competitive marketplace.

 

 

We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.

In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.

You will also have the chance to put your knowledge to the test in an industry project.

Career opportunities

By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.

Study pathways

Complement this graduate diploma with our Graduate Diploma in Project Management.

Course Fees 21000 (NZD)
Course Duration (In Months) 12 Months
Next Intake June 2020, August 2020, September 2020, October 2020

Programme overview

Gain the knowledge and skills to organise and manage activities on a construction site. Construction sites can involve hundreds of workers and millions of dollars of materials, and construction managers are responsible for managing both. The Bachelor of Construction (Construction Management) helps you further your knowledge of management structures, and gain an in-depth understanding of supply chain, people and production management.

Highlights

  • A good foundation for a career in construction management, providing you with the skills to undertake detailed planning and management of resources applied to construction projects.
  • An overview of all aspects of the construction industry.
  • Explore progressively more complex scenarios and projects, and develop the technical skills to schedule activities and resources on construction projects.
  • Application of Building Information Modelling (BIM) technology and Virtual Design and Construction (VDC) processes
  • A major industry research project where you can apply what you've learnt.
  • Relevant to your future career: Unitec's advisory boards include experts who keep us up-to-date with industry trends and relevant legislation in the construction industry.
  • Lecturers with plenty of experience in the construction industry and guest lecturers who are leaders in their field.